Andrew on Vinti's presentation
I'd like to write a response to Vinti's presentation...
I think the debate surrounding "Is blogging journalism?" is interesting. Yesterday, I enjoyed listening to everyone's take. The diversity of opinion about this topic goes to show how far blogging must go. At this point, it's still a rather undiscovered medium. It will constantly evolve. And accordingly, the established media's duty will be to adapt to society's ever-changing news consumption habits. Blogging, inevitably, will be a part of this solution.
However, I think if we get too caught up in surface-area analysis -- the question of whether one form is more relevant than the other -- the potential impact of each could be compromised. Why marginalize the strengths of both? Why not combine the positive attributes of blogging/podcasting, etc., with the time-tested methods of gathering and processing information? If the "mainstream media" can discover how to synthesize the strengths of traditional journalistic practices with new-age approaches, perhaps the industry will begin its journey toward self-retribution.
I invite everyone to take a look at the Lawrence (Kan.) Journal-World's Web site. It's a marvelous setup. I'm surprised more newspapers haven't patterned themselves in this way. Granted, the Journal-World benefits from many factors to make its "synthesized Web site" a possibility -- the Journal-World is the only show in town; it's part of an umbrella that owns a majority of the area's media -- but what the paper's management has done with this, in my opinion, is visionary. The manner in which the Journal-World combines television material with its newspaper copy is brilliant. The manner in which it offers "Web-exclusive content" in a relevant way is also worthy of mention. And of course, you can find a blog to suite just about any interest ...
Therefore, I think more people can look toward this model of "synthesis" as a means to present media in the future. Rather than concerning ourselves with the question of whether blogging and journalism are mutually exclusive, the industry can perhaps benefit from drawing from the positive attributes of both to create a solution to the woes of today. Then, journalism can begin to create a useful, interesting template for a target audience it so desperately seeks to serve.
I think the debate surrounding "Is blogging journalism?" is interesting. Yesterday, I enjoyed listening to everyone's take. The diversity of opinion about this topic goes to show how far blogging must go. At this point, it's still a rather undiscovered medium. It will constantly evolve. And accordingly, the established media's duty will be to adapt to society's ever-changing news consumption habits. Blogging, inevitably, will be a part of this solution.
However, I think if we get too caught up in surface-area analysis -- the question of whether one form is more relevant than the other -- the potential impact of each could be compromised. Why marginalize the strengths of both? Why not combine the positive attributes of blogging/podcasting, etc., with the time-tested methods of gathering and processing information? If the "mainstream media" can discover how to synthesize the strengths of traditional journalistic practices with new-age approaches, perhaps the industry will begin its journey toward self-retribution.
I invite everyone to take a look at the Lawrence (Kan.) Journal-World's Web site. It's a marvelous setup. I'm surprised more newspapers haven't patterned themselves in this way. Granted, the Journal-World benefits from many factors to make its "synthesized Web site" a possibility -- the Journal-World is the only show in town; it's part of an umbrella that owns a majority of the area's media -- but what the paper's management has done with this, in my opinion, is visionary. The manner in which the Journal-World combines television material with its newspaper copy is brilliant. The manner in which it offers "Web-exclusive content" in a relevant way is also worthy of mention. And of course, you can find a blog to suite just about any interest ...
Therefore, I think more people can look toward this model of "synthesis" as a means to present media in the future. Rather than concerning ourselves with the question of whether blogging and journalism are mutually exclusive, the industry can perhaps benefit from drawing from the positive attributes of both to create a solution to the woes of today. Then, journalism can begin to create a useful, interesting template for a target audience it so desperately seeks to serve.
posted by Andrew Astleford at
7:25 AM
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